11-25-2013, 01:03 PM
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Toyota Prius Family May Gain Hydrogen Fuel Cell Model: Exec
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Toyota is committed to bringing its hydrogen fuel cell vehicle to the U.S. market by 2015 and when it does there's a chance that car will be a member of the Prius family.
Speaking to AutoGuide.com during the 2013 LA Auto Show, Toyota marketing executive Bill Fay said the company understands that the Prius name has considerable clout in the world of car buyers, especially when it comes to alternate-fuel vehicles.
"We haven't totally decided on a name, but it'll be interesting to see if we can leverage the Prius name or not," Fay said. "We've been debating that a lot within the company."
He also mentioned that the Prius brand name means a lot to consumers and the fuel-cell vehicle could fit right in.
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Read more about the Toyota Hydrogen Fuel Cell Vehicle at AutoGuide.com
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